Tagline
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A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. Some taglines are successful enough to warrant inclusion in popular culture, often becoming snowclones.
Examples of famous movie/television taglines are:
- Be afraid. Be very afraid. – The Fly[1]
- In space no one can hear you scream. – Alien[2][3]
- Just when you thought it was safe to go back in the water... – Jaws 2[1]
- A long time ago in a galaxy far, far away... – Star Wars[4][citation needed]
- Love means never having to say you're sorry – Love Story[5][6][7]
- To boldly go where no man has gone before – Star Trek[8][citation needed]
- The truth is out there. – The X-Files[9][citation needed]
[edit] See also
Look up tagline in Wiktionary, the free dictionary.
[edit] References
- ^ a b Mooallem, Jon (2004-02-29). "How movie taglines are born", Boston Globe. Retrieved on 17 February 2008. "the seminal tagline for The Fly ("Be Afraid. Be Very Afraid.") [...] "Just when you thought it was safe to go back in the water . . ." (Who remembers that the line promoted "Jaws 2," not the original?)"
- ^ "Sands of Oblivion: Some Secrets Should Never be Unearthed!", Horror Year Book (2008-02-07). Retrieved on 17 February 2008. "That may be the second most over used tagline after “In space no one can hear you scream.”"
- ^ Muir, Hazel (2006-03-14). "In space no one can hear you scream", New Scientist, issue 2542. Retrieved on 17 February 2008.
- ^ "Taglines for Star Wars (1977)". IMDb. http://www.imdb.com/title/tt0076759/taglines. Retrieved on 2008-02-17.
- ^ Erickson, Hal. "Love Story: MTV movies". Allmovie. http://www.mtv.com/movies/movie/21324/moviemain.jhtml. Retrieved on 2008-02-20. "The movie's tagline "Love means never having to say you're sorry" became an iconic American catchphrase"
- ^ Sir, Paul (2007-04-21). "It’s heart warming to hear Dr Mahathir saying ‘I’m sorry’", The Borneo Post. Retrieved on 20 February 2008.
- ^ Abbott, Jerry (2008-02-13). "The meaning of true love", The Torrington Telegram. Retrieved on 20 February 2008. "In 1970 the movie “Love Story” with Ali McGraw and Ryan O’Neal coined the phrase: “Love means never having to say you’re sorry.”"
- ^ "Taglines for "Star Trek" (1966)". IMDb. http://imdb.com/title/tt0060028/taglines. Retrieved on 2008-02-17.
- ^ "Taglines for "The X Files" (1993)". IMDb. http://imdb.com/title/tt0106179/taglines. Retrieved on 2008-02-17.
