Samsung Group

From Wikipedia, the free encyclopedia

Samsung Group
Samseong Geurup
삼성 그룹

Type	Public (KRX: 005930, KRX: 005935)
Founded	1938
Founder(s)	Lee Byung-chul
Headquarters	Seocho Samsung Town in Seoul, South Korea
Key people	Lee Kun-hee: Former Chairman and CEO Lee Soo-bin: Acting president, CEO of Samsung Life Insurance[1]
Industry	Conglomerate
Revenue	▲ $174.2 billion[2] (2009)
Net income	▲ $13.9 billion[2] (2009)
Total assets	▲ $120.9 billion[2] (2009)
Employees	263,000[2] (2007)
Subsidiaries	Samsung Electronics, Samsung Heavy Industries, Samsung Engineering & Construction, etc.
Website	www.samsung.com

Samsung Group
Hangul 삼성 그룹 Hanja 三星 그룹 Revised Romanization Samseong Geurup McCune- Reischauer Samsŏng Kŭrup

The Samsung Group (Korean: 삼성 그룹, Hanja: 三星 그룹 Samsŏng Kŭrup) is the world's largest conglomerate.^[3] It is South Korea's largest chaebol and composed of numerous international businesses, most of them united under the Samsung brand, including Samsung Electronics, the world's largest electronics company,^[4][5] Samsung Heavy Industries, one of the world's largest shipbuilders and Samsung Engineering & Construction, a major global construction company. These three multinationals form the core of Samsung Group and reflect its name - the meaning of the Korean word Samsung is "tristar" or "three stars".

The Samsung brand is widely known as the best South Korean brand in the world. In 2005, Samsung overtook Japanese rival Sony as the world's leading consumer electronics brand and became part of the top twenty global brands overall in a survey by the BusinessWeek magazine.^[6] It is also the leader in many domestic industries, such as the financial, chemical, retail and entertainment industries. Samsung's strong influence in South Korea is visible throughout the nation, and is sometimes called the 'Republic of Samsung'.^[7][5]

Contents 1 Background 2 History 2.1 1938-1969 SAMSUNG's beginnings 2.2 1970-1979: diversifying in industries and electronics 2.3 1980-1989: entering the global marketplace 2.4 The 1990s and the present 3 Markets 3.1 Device solutions business 4 Circular investment 5 Main competitors 6 Products 6.1 Consumer Product 6.2 COMPONENTS 6.3 Mechanics & Heavy Industries 6.4 Chemical 6.5 Defense 7 Sports sponsorship 7.1 Samsung sponsor of the Olympics 8 Subsidiaries of the Samsung Group 8.1 Electronics industries 8.2 Machinery and heavy industries 8.3 Chemical industries 8.4 Financial services 8.5 Retail services 8.6 Engineering and construction 8.7 Entertainment 8.8 Others 8.9 Joint ventures 8.10 Sub-brand 9 See also 10 Notes and references 11 External links

[edit] Background

Currently helmed by Lee Soo-bin, CEO of Samsung Life Insurance, it has been run by generations of one of the world's wealthiest families, formerly by chairman Lee Kun-Hee, the third son of the founder, Lee Byung-Chull. Samsung Group also owns the Sungkyunkwan University, a major private university in South Korea, with many of its graduates being employed by Samsung Group affiliates.

Many major South Korean corporations such as CJ Corporation, Hansol Group, Shinsegae Group and Joong-Ang Ilbo daily newspaper were previously part of the Samsung Group. Though they are still controlled by ex-Chairman Lee Kun-hee's relatives, they are no longer officially Samsung affiliates. Some leading companies in South Korea, notably MP3 player manufacturer iriver and search engine portal Naver, were established by ex-Samsung employees. A large number of South Korean firms, particularly those in the electronics industry, are dependent on Samsung for the supply of vital components or raw materials such as semiconductor chips or LCD panels. This has led to continued allegations of price fixing and monopolistic practices.

Samsung Group accounts for more than 20% of South Korea's total exports^[8], with strong government support, including the ability to access unlimited amount of funds from major banks in South Korea. In many domestic industries, Samsung Group is the sole monopoly dominating a single market, its revenue as large as some countries' total GDP. In 2006, Samsung Group would have been the 34th largest economy in the world if ranked, larger than that of Argentina.^[9] The company owns or has taken over so many mid to small sized businesses that it is often called a 'colonial empire' or 'hungry dinosaur'. The company has a powerful influence on the country's economic development, politics, media and culture, being a major driving force behind the Miracle on the Han River; many businesses today use its international success as a role model.

[edit] History

[edit] 1938-1969 SAMSUNG's beginnings

• 1938: Lee Byung-Chull founded his small business as 'Samsung Store' at Daegu
• 1950: Lee Byung-Chull founded Samsung trading company in Seoul (YPM)
• 1951: SAMSUNG Moolsan established (now SAMSUNG Corporation)
• 1953: Samsung starts sugar production, which has since been spun off into the CJ Corporation
• 1958: Ankuk Fire & Marine Insurance acquired (renamed SAMSUNG Fire & Marine Insurance in October 1993)
• 1963: The first Shinsegae department store opens in Seoul
• 1963: DongBang Life Insurance acquired (renamed SAMSUNG Life Insurance in July 1989)
• 1964: Samsung starts Tongyang Broadcasting Company (TBC), which later merged with KBS
• 1965: Samsung starts the Joong-Ang Ilbo daily newspaper, which is no longer a formal subsidiary of Samsung but is still controlled by ex-Chairman Lee Kun-hee's brother-in-law.
• 1966: Joong-Ang Development established (known today as SAMSUNG Everland)
• 1969: Samsung Electronics was founded
• 1969: SAMSUNG-Sanyo Electronics established (renamed SAMSUNG Electro-Mechanics in March 1975 and merged with SAMSUNG Electronics in March 1977)

In 1938, Lee Byung-Chull founded Samsung, a small trading company with forty employees located in Seoul. The company prospered until the Communist invasion in 1950 when he was forced to leave Seoul and start over in Suwon. During the war, Samsung's businesses flourish and it's assets grew twenty-fold. In 1953, Lee started a sugar refinery—South, Korea’s first manufacturing facility after the Korean War. The company diversified into many areas and Lee sought to establish Samsung as an industry leader in a wide range of enterprises (Samsung Electronics). The company started moving into businesses such as insurance, securities, and retail. In the early 1970s, Lee borrowed heavily from foreign interests and launched a radio and television station (Samsung Electronics).

South Korean President Park Chung-hee’s regime during the 1960s and 1970s would prove a boon for Samsung. Park placed great importance on industrialization, and focused his economic development strategy on a handful of large domestic conglomerates, protecting them from competition and assisting them financially. Samsung was one of these companies. Park banned several foreign companies from selling consumer electronics in South Korea in order to protect Samsung from foreign competition and nurture an electronics manufacturing sector that was in its infancy. “To make up for a lack of technological expertise in South Korea, the South Korean government effectively required foreign telecommunications equipment manufacturers to hand over advanced semiconductor technology in return for access to the Korean market” (Samsung Electronics). Such policies eventually lead to Samsung manufacturing the first Korean dynamic random access memory chips.

Samsung Group later formed several electronics-related divisions, such as Samsung Electronics Devices Co., Samsung Electro-Mechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co., and grouped them together under Samsung Electronics Co., Ltd. in 1980s. Its first product was a black-and-white television set (Samsung Electronics).

In the late 1980s and early 1990s, Samsung Electronics invested heavily in research and development, investments that were pivotal in pushing the company to the forefront of the global electronics industry. “By the 1980s Samsung was manufacturing, shipping, and selling a wide range of appliances and electronic products throughout the world” (Samsung Electronics). In 1982, it built a television assembly plant in Portugal; in 1984, it built a $25 million plant in New York; and in 1987, it built another $25 million facility in England (Samsung Electronics).

[edit] 1970-1979: diversifying in industries and electronics

• 1970 : Black-and-white TV (model: P-3202) production started by SAMSUNG-Sanyo
• 1972 : Began production of black-and-white televisions for domestic sale
• 1974 : SAMSUNG Heavy Industries incorporated SAMSUNG Petrochemical established Began washing machine and refrigerator production
• 1976 : 1 millionth black-and-white TV produced
• 1976 : The company was awarded an export prize by the government as a part of the country's development program
• 1977 : SAMSUNG Precision Co. established (now SAMSUNG Techwin) Started export of colour televisions SAMSUNG Fine Chemicals established SAMSUNG Construction established
• 1977: As a result of this export prize, Samsung Construction emerged. In addition, Samsung Shipbuilding is formed
• 1978 : 4 millionth black-and-white TV (most in the world) produced
• 1979 : Began mass production of microwave ovens

[edit] 1980-1989: entering the global marketplace

• 1980 : Began producing air conditioners
• 1981 : First microwave ovens (model: RE-705D) exported (to Canada)
• 1 millionth colour TV produced
• 1982 : Samsung establishes a professional baseball team
• 1982 : Name changed from Korea Telecommunications Corp. to SAMSUNG Semiconductor & Telecommunications Co.
• Sales subsidiary (SEG) established in Germany
• 10 millionth black-and-white TV produced
• 1983 : Began production of personal computers (PCs)
• 1983 : Samsung produces its first computer chip: a 64k DRAM chip
• 1984 : SAMSUNG Data Systems established (Renamed SAMSUNG SDS)
• First VCRs exported to the US
• 1986 : Developed the world's smallest, lightest 4mm video tape recorder
• 1987 : SAMSUNG Advanced Institute of Technology opened for R&D purposes
• 1988 : SAMSUNG Semiconductor & Telecommunications Co merged with SAMSUNG Electronics. Home appliances, telecommunications and semiconductors selected as core business lines.
• 1989 : SAMSUNG BP Chemicals founded
• 20 millionth colour TV produced

[edit] The 1990s and the present

• 1996: Commercialization of CDMA Handset/System
• 1997: Commercialization of GSM Handset
• 2000: Commercialization of World’s first Handset/System - CDMA2000 1X
• 2002: Commercialization of World’s first Handset/System - CDMA2000 1X EV-DO
• 2003: Commercialisation of World's first Silver Nano washing machine using antibacterial silver nanoparticles
• 2004: Samsung commences production of the Neptune model washer/dryer for the Maytag Corp.

The 1990s saw Samsung rise as an international corporation. Not only did it acquire a number of businesses abroad, but also began leading the way in certain electronic components. Samsung's construction branch was awarded a contract to build one of the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Dubai in United Arab Emirates (founded by Callum Cuirtis), which is the tallest structure ever constructed. In 1996, the Samsung Group reacquired the Sungkyunkwan University foundation. In 1993 and in order to change the strategy from the imitating cost-leader to the role of a differentiator, Lee Kun-hee, Lee Byung-chull’s successor, sold off ten of Samsung Group's subsidiaries, downsized the company, and merged other operations to concentrate on three industries: electronics, engineering, and chemicals (Samsung Electronics).

Compared to other major Korean companies, Samsung survived the Asian financial crisis of 1997-98 relatively unharmed. However, Samsung Motor Co, a $5 billion venture was sold to Renault at a significant loss. Most importantly, Samsung Electronics (SEC) was officially spun-off from the Samsung Group and has since come to dominate the group and the worldwide semiconductor business, even surpassing worldwide leader Intel in investments for the 2005 fiscal year. Samsung's brand strength has greatly improved in the last few years.^[10]

Samsung became the largest producer of memory chips in the world in 1992, and is the world's second-largest chipmaker after Intel (see Worldwide Top 20 Semiconductor Market Share Ranking Year by Year).^[11] From 1999 to 2002, Samsung conspired with Hynix Semiconductor, Infineon Technologies, Elpida Memory (Hitachi and NEC) and Micron Technology to fix the prices of DRAM chips sold to American computer makers. In 2005 Samsung agreed to plead guilty and to pay a $300 million fine, the second-largest criminal antitrust fine in the US history.^{[12][13][14][15]}

In 1995, it built its first liquid-crystal display screen. Ten years later, Samsung grew to be the world's largest manufacturer of liquid-crystal display panels. Sony, which had not invested in LCDs, contacted Samsung to cooperate. In 2006, S-LCD was established as a joint venture between Samsung and Sony in order to provide a stable supply of LCD panels for both manufacturers. S-LCD is owned by Samsung and Sony 51% to 49% respectively and operates its factories and facilities in Tangjung, South Korea.

In 2008, Samsung became the largest mobile phone maker in the United States and 2nd largest mobile phone maker in the World after Nokia.

Considered a strong competitor by its rivals, Samsung Electronics expanded production dramatically to become the world's largest manufacturer of DRAM chips, flash memory, optical storage drives and it aims to double sales and become the top manufacturer of 20 products globally by 2010. It is now one of the world's leading manufacturers of liquid crystal displays and next generation mobile phones.

Samsung Electronics, which saw record profits and revenue in 2004 and 2005, overtook Sony as one of the world's most popular consumer electronics brands, and is now ranked #20 in the world overall.

By late 2005, Samsung had a net worth of US$77.6 billion.

On April 21 2008, Lee Kun-hee resigned as the chairman of Samsung Electronics owing to the Samsung slush funds scandal.

[edit] Markets

[edit] Device solutions business

Currently, Samsung has sixteen products that have dominated the world’s market share, including: DRAM, color cathode-ray tube TVs (CPT, CDT), SRAM, TFT-LCD glass substrates, TFT-LCD, STN-LCD, tuner, CDMA handset, color television (CTV), monitor, flash memory, LCD Driver IC (LDI), PDP module, PCB for handheld (mobile phone plates), Flame Retardant ABS, and Dimethyl Formamide (DMF).^[20]

Plus in the Television market, Samsung and LG make the only screens for LCD TFT televisions and then later sell them on to the other companies.

According to Interbrand and BusinessWeek, Samsung’s brand value ranked 43rd (USD 5.2billion) in 2000, 42nd (USD 6.4 billion) in 2001, 34th (USD 8.3 billion) in 2002, 25th (USD 10.8 billion) in 2003, 21st (USD 12.5 billion) in 2004, and 20th (14.9 billion) in 2005 among top global companies.

In terms of export that directly contributes to the Korean economy, Samsung took up 18.1% of the all exports with USD 31.2 billion in 2000 and 20.7% with USD 52.7 billion in 2004. In addition, Samsung's tax payments to the Korean government in 2003 was KRW 6.5 trillion, which is about 6.3% of total tax revenue.

The market value of Samsung in 1997 reached KRW 7.3 trillion in 1997, which amounted to 10.3% of the Korean market but this figure increased to KRW 90.8 trillion taking up 22.4% in 2004.

Moreover, the annual net profit of Samsung marked KRW 5.8 trillion in 2001, KRW 11.7 trillion in 2002, KRW 7.4 trillion in 2003, and KRW 15.7 trillion in 2004, showing forth a steady increase.

In order to enhance the working environment and build a strong and trustworthy foundation, the semiconductor sector of Samsung Electronics has been conducting a ‘Great Workplace Program’ called GWP since 1998. Then, in 2003, GWP has spread throughout the entire Samsung Group as Samsung Fire and Marine Insurance, Samsung SDI, Samsung Everland, Samsung Corporation, Cheil Industries, Samsung Networks, and others started to apply its core principles. In 2006, 9 subsidiary companies of Samsung Electronics, 80 overseas branches, and 130 overseas business sectors have reported that they are actively applying the GWP.

Dramatic surge in Net Profits starting in the late 90's: $2.2Bil (1999), $7.3Bil (2000), $8.9Bil (2002), $11.8Bil (2004).

Samsung's Brand Value conducted by Interbrand of the world's top 100 brands: $6.4Bil (2001), $8.3Bil(2002), $10.8Bil(2003), $12.5Bil(2004), $14.9Bil(2005).

Market Capitalization (Ratio to the total market value of all Korean listed stocks): A dramatic increase from 7.3 trillion KRW, 10.3% of the total national listing value in 1997. At the end of 2004 national listing value in 22.4%.

Samsung's Annual Profits Growth: $4.5Bil (2001), $8.9Bil (2002), $5.6Bil (2003), $11.8Bil (2004) and Debt-to-Equity Ratio Decrease: 104% (2000), 78% (2001), 68% (2002), 56% (2003), 51% (2004).

[edit] Circular investment

The relations of Samsung companies are very complicated. According to the Financial Supervisory Service of South Korea, Samsung Everland owns 13.3% of Samsung Life Insurance; Samsung Life Insurance holds 34.5% of Samsung Card and 7.2% of Samsung Electronics, as well as more of other Samsung companies; Samsung Electronics in turns keeps 46.0% of Samsung Card and stocks of other Samsung companies; and finally, Samsung Card holds 25.6% of Samsung Everland.

The family of Lee Kun-hee owns 40% of Samsung Everland, whilst Samsung Card holds 25.6%, and related people have another 30%. Thus it is thought that Lee controls 95% of Samsung Everland. Control of one company, through the circular investment, enables the Lee family to control other Samsung companies despite having only relatively minor holdings.

[edit] Main competitors

Products	Samsung's global m/s	Competitors	M/S	Competitors	M/S	Competitors	M/S	Competitors	M/S	Year	Source
DRAM	34.3%	Hynix	21.6%	Micron Technology	14.6%	Elpida Memory	14.2%	Qimonda	4.8%	Q1 2009	[21]
NAND Flash	40.4%	Toshiba	28.1%	Hynix	15.1%	Micron Technology	7.9%	Intel	5.8%	2008	[22]
Large-size LCD Panel	26.2%	LG Display	25.8%	AU Optronics	14%	Chi Mei	13.9%	Sharp Corporation	7%?	2009 February	[23]
PDP panel	30.5%	LG	34.8%	Panasonic	27%	Hitachi	4.4%	-	-	Q1 2008	[24]
Active-Matrix OLED	90.0%	LG	-	Sony	-					Q2 2008	[25]
Lithium-ion battery	18%	Panasonic+Sanyo	30%	Sony	?	BYD Company	?	LG	?	November , 2008	[26]
LCD Monitor	16.1%	Dell	14.6%	HP	11.9%	LG	9.9%	Acer	9.5%	2008	[27]
Hard disk drive	9.5%	Seagate Technology	34.9%	Western Digital	22.5%	Hitachi GST	17.8%	Fujitsu	7.2%	2007	[28]
LCD TV	20.2%	Sony	13.8%	Sharp Corporation	10.2%	LG	9.3%	Philips	7.0%	Q3 2008	[29]
PDP TV	22.7%	Panasonic	33.7%	LG	16.4%	Pioneer	?	Hitachi	?	Q2 2008	[30]
Whole(LCD,PDP,CRT)TV	21.5%	LG	13.3%	Sony	13.1%	Sharp Corporation	7.2%	Panasonic	6.1%	Q1'09 Revenue Share	[31]
Mobile phone	19.1%	Nokia	36.2%	LG	9.9%	Motorola	6.2%	Sony Ericsson	5.4%	Q1 2009	[32]
Digital camera	9.1%	Canon	19.2%	Sony	17.5%	Olympus	9.0%	Kodak	8.8%	2007	[33]

• Camcorder — Sony, Panasonic
• Laser printer — HP, Brother Industries, Xerox Corporation, Epson
• Laptop computer — HP, DELL, Acer Inc, Lenovo
• Projector — Epson
• MP3 players — Apple Inc, Iriver
• Home appliances — Whirlpool Corporation, Electrolux, LG, General Electric, BOSCH SIEMENS
• Optical disc drives — LG, Toshiba
• Home theater — Sony, Philips, Panasonic, LG
• CCTV — Pelco
• Telecommunications equipment — Alcatel-Lucent, Nortel, Ericsson
• LED — Nichia, Osram
• Shipbuilding — Hyundai Heavy Industries, Daewoo Shipbuilding & Marine Engineering

[edit] Products

[edit] Consumer Product

• Mobile phones- CDMA, GSM
• Televisions - LED TV, LCD TV, Plasma TV, DLP TV
• Audio / Video - Blu-ray ,Home theater, Home theater projectors, MP3 players, DVD players, Digital set top box
• Cameras & Camcorders - Digital cameras, Camcorders
• Computers & Peripherals - Mobile computing, Desktop monitors, Data projectors, Digital photo frame, Hard disk drive, Optical disc drive
• Printers & Multifunction - Monochrome laser printers ,Color laser printers ,Monochrome laser multifunction printers & faxes, Color laser multifunction printers & faxes, Supplies & Accessories
• Home appliances-Refrigerators, Washers & Dryers, Ranges, Dishwashers, Microwaves, Air conditioners, Vacuum cleaner
• CCTV - Camera, Monitor, DVR, Network,Controller,EZ View, Housing & Mount
• Business Products - Mobile computing, LCD monitors, Data projector
• Telecommunication- Business telephone systems
• Set Top Box- Digital video recorder, Digital satellite receiver, Digital terrestrial receiver,Digital cable receiver

[edit] COMPONENTS

• Memory-DRAM, SRAM, Fusion Memory
• System LSI - Mobile SoC, Media/Storage SoC, Display Driver IC, Microcontrollers, Imaging Solutions
• Flash - NAND Flash, Flash SSD, NOR Flash,Card, Flash Software
• Foundry - Manufacturing Process technology, Design technology Services ,Security
• Storage - HDD(Hard disk drive), ODD(Optical disc drive), SSD(Solid-state drive)
• LCD Panels- LCD OEM, Monitor,Notebook PC,Mobile display,Digital display
• Fiber optics - Optical fibers, Fiber optic cables,Interconnection products
• Compressor - Recipro, Rotary
• Rechargeable battery - HEV battery(Hybrid Electric Vehicles), Fuel cell, Solar cell ,Lithium-ion batteries
• LED - LED Module, LED BLU
• TFT-LCD Glass, PDP Filter
• MLCC(Multi Layer Ceramic Capacitor), FC-BGA(Flip Chip Ball Grid Array)

[edit] Mechanics & Heavy Industries

• Shipbuilding- Tanker, Container ships, LNG carrier, Passenger ships, Icebreaker
• Offshore - FPSO, FDS, Drill ship,
• Plant - Power (CHP) Plants, new & renewable energy, Steel Plants, Semiconductor plants, Rail system, Oil refinery Plant, Gas plants, Fixed process platforms- FPSO and FLNG, Ethylene plants, EO/EG (ethylene)plants, Polymer plant, PMC (project management consulting)
• Turbo Compressor
• Power Generation- Gas Turbine, Aero Derivative, Gas Engine
• Wind Turbine

[edit] Chemical

• PE(polyethylene),PP(polypropylene), Solvent
• PTA(purified terephthalic acid)
• Acetic acid, VAM(Vinyl Acetate Monomer),Hydrogen
• Urea for agricultural
• EMC(Epoxy Molding Compound), CMP(Chemical Mechanical Polishing) Slurry, LE(Liquid Encapsulant), DAF (Die Attach Film or Dicing Attach Film), SWC(Specialty Wet Chemical)
• LCD fabrication materials encompass color resists (CR) organic black matrix (BM), and over coat (OC)
• Anisotropic conductive film (ADF)
• Light diffusion plate (LDP)
• Multi angle sheet (MAS), Polarizing film , PI (polymide), Paste, FCCL, TCP
• Styrene Polymers, Special Polymers, Artificial Marble

[edit] Defense

• Artillery System - K9 Thunder(155mm 52Cal. Self Propelled Howitzer), K10 ARV, FDCV
• Marine Corps System - KAAV7A1: Korea Amphibious Assault Vehicle(KAAV)
• Other System - War Game Solutions, Combat Training Center,Realistic training simulation,MILES(multiple integrated laser engagement system)
• C4I(Command, Control, Communication, Computer and Intelligence)- UHF transceiver, Tactical Multi-purpose Multi-function Radio, High speed radio transceiver
• Electro-optics business - EOTS(electro-optical tracking system), Night Vision, Ground Surveillance Radar, Portable thermal image binocular, FLIR(forward looking infra-red), Coastal Surveillance Radar, SAR(Synthetic Aperture Radar)
• Jet Engine - GE licensed production(F110, F404, T700) Rolls-Royce licensed production( LM2500, GEM42, T56-A-14) P&W licensed production(F100, PT6-62) Honeywell licensed production(T53, T55)

[edit] Sports sponsorship

Samsung has also tried hard to improve its international image. It has spent more than $6 billion since 1998 on marketing, sponsoring the last five Olympics and erected a large video sign in Times Square in 2002 (Lee kun-hee). Samsung is very involved in the Asian Games, contributing Samsung Nations Cup Riding Competition, Samsung Running Festival, Samsung World Championship (LPGA Tour) and still many more around the globe.

Samsung owns the professional soccer club Suwon Samsung Bluewings, the baseball team Samsung Lions, the basketball team Seoul Samsung Thunders, the women's basketball team Samsung Bichumi, and the volleyball team Samsung Bluefangs in South Korea.

In 2005 Samsung signed the second biggest sponsorship deal in English football history with Premiership team Chelsea. Their five-year deal is estimated to be worth £50 million. In April 2008 Samsung and Mexican football team Club Deportivo Guadalajara signed a sponsorship deal for six years where Samsung will provide 865 plasma and LCD screens for the team's new stadium Estadio Chivas. The company's name will be in the front of the team's jersey starting January 2009.

On January 15, 2009, Samsung signed a three-year deal with the Brazilian football team Palmeiras, worth R$15 million annually (~4.8 million Euros annually). As well as having their logo printed on the Palmeiras football shirts, the deal also provides for the supply of Samsung products to the club, and a plan for activation with the crowd, being developed by Samsung. ^[34][35][36]

The company sponsors the rugby league team the Sydney Roosters in the Australian National Rugby League 1995-1997 2004-present. It also sponsored the Melbourne Victory football club in the Australian A-League. The deal with Victory is also believed to be the largest in Australian club football history. From 2009 Samsung will be the primary sponsor of the Essendon Football Club.

Samsung is a sponsor of the April NASCAR Nextel Cup race at Texas Motor Speedway, the Samsung 500. This sponsorship, initially with RadioShack from 2002-2006, was in doubt after the 2003 race because of NASCAR's ban on wireless telecommunication sponsors effective the 2004 season, but was grandfathered into the Nextel contract. (Nextel uses exclusively Motorola equipment.) However, after Sprint's merger with Nextel, the ban was rescinded for Samsung, because of Sprint's sale of Samsung products.

Samsung currently sponsors French People's Baseball Team. They plan to start a cricket league in India with the prize money of $20 million (Samsung plans to construct 9 stadiums by the end of 2009)

Samsung sponsors a professional StarCraft team, Samsung Khan. Samsung Khan won their first championship in the first season 2008 Shinhan Bank Proleague. It is also the leading sponsor of the World Cyber Games (WCG), an annual competition for various computer games including StarCraft.

Samsung is also the official HDTV sponsor of the NFL. The NFL has installed Samsung high definition televisions in select areas of all of its team stadiums.^[37]

[edit] Samsung sponsor of the Olympics

Samsung first became a full sponsor of the Olympic Games during the Nagano Olympic Winter Games in 1998. According to the new contract, Samsung will officially sponsor the Olympic Games and the Olympic Movement for the next eight years, a deal that covers the Vancouver Olympic Winter Games in 2010, the London Olympic Games in 2012, the 2014 Olympic Winter Games, and the 2016 Olympic Games.

According to guidelines set forth by Samsung Chairman, Lee Kun-hee in 1996 – “Devise strategies that can raise brand value, which is a leading intangible asset and the source of corporate competitiveness, to the global level” – Samsung decided to sponsor the Olympic Movement to strengthen its global corporate image and brand value and has been carrying out a global marketing campaign with the Olympic Games and the Olympic Movement as the single theme.

Accordingly, Samsung concluded a TOP (The Olympic Partner) sponsorship contract with the IOC in 1997. Since then, the company has been an official sponsor in the wireless telecommunications equipment category, including the Nagano 1998 Olympic Winter Games, the Sydney 2000 Olympic Games, the Salt Lake 2002 Olympic Winter Games, the Athens 2004 Olympic Games, the Torino 2006 Olympic Winter Games, and the Beijing 2008 Olympic Games. By sponsoring the Olympic Games and the Olympic Movement for the last ten years, Samsung has made great strides towards becoming a “cutting-edge global brand” that leads the mobile phone industry. The Beijing Olympic Games in 2008 are expected to be the climax of the company’s efforts for the last ten years.

Samsung’s brand value grew more than five-fold from a mere 3.1 billion dollars in 1999 to 16.2 billion dollars in 2006, according to the annual company brand value ratings by Interbrand, the world’s largest brand consulting company. According to Strategy Analytics, a market research organisation, Samsung’s global mobile phone market share went up from 5.0 per cent in 1999 to 11.6 per cent last year, and its sales volume increased seven times from 16.65 million units to 114 million units.

[edit] Subsidiaries of the Samsung Group

[edit] Electronics industries Samsung Austin Semiconductor Samsung Corning Precision Glass Samsung Electro-Mechanics Samsung Electronics Samsung Fiberoptics Samsung LED Samsung Mobile Display Samsung Multi-campus Samsung Networks Samsung Opto-Electronics Samsung SDI (Samsung Display Interface) Samsung SDS (Samsung Data System) Samsung Semiconductor Samsung Techwin Samsung Telecommunications [edit] Machinery and heavy industries Samsung Engineering Samsung Heavy Industries Samsung Techwin [edit] Chemical industries Samsung BP Chemicals Samsung Cheil Industries Samsung Fine Chemicals Samsung Petrochemicals Samsung Total [edit] Financial services Samsung Card Samsung Fire Samsung Investment Trust Management Samsung Life Samsung Securities Samsung Venture Investment

[edit] Retail services Home Plus (Joint Venture between Tesco & Samsung) Samsung Mall Samsung Plaza [edit] Engineering and construction Samsung Engineering Samsung C&T Corporation Samsung Texas Construction Inc. [edit] Entertainment Everland and Caribbean Bay Hotel Shilla Samsung Lions Seoul Samsung Thunders Suwon Samsung Bluewings Yongin Samsung Life Insurance Bichumi Daejeon Samsung Fire & Marine Insurance Bluefangs [edit] Others Cheil Communications Cheil Industries Renault Samsung Motors S1 Corp. Samsung C&T Corporation Samsung Advanced Institute of Technology Samsung Cheil Apparel Samsung Culture Association Samsung Economic Research Institute Samsung Hoam Association Samsung iMarketKorea Samsung Manpower Association Samsung Media Association Samsung Medical Center Samsung Welfare Association Sungkyunkwan University

[edit] Joint ventures

• GE Samsung Lighting Joint venture between GE(US) and Samsung
• Samsung Corning Precision Glass Joint venture between Samsung and Corning Incorporated(US)
• Samsung Hewlett-Packard(1984~1998) Joint venture between Samsung and HP(US)
• SD Flex Company Joint venture between Samsung and DuPont(US)
• SIGMA SAMSUNG COATINGS Joint venture between PPG Industries(US) and Samsung
• SB LiMotive Joint venture between Samsung and BOSCH(Germany)
• Siltronic Samsung Wafer Joint venture between Siltronic(Germany)and Samsung
• Home Plus Joint Venture between Tesco(UK) & Samsung
• Samsung BP Chemicals Joint venture between Samsung and BP(UK)
• Renault Samsung Motors Joint venture between Renault(France) and Samsung
• Samsung Total Joint venture between Samsung and Total S.A.(France)
• Samsung Thales Joint venture between Samsung and Thales Group(France/Dutch)
• S-LCD Corporation Joint venture between Samsung Electronics and Sony(Japan)
• Toshiba Samsung Storage Technology Corporation joint venture between Toshiba(Japan) and Samsung

[edit] Sub-brand

• Anycall - Mobile Phone brand (Used in some countries)
• SENS - Laptop computer brand
• Magic Station - PC brand
• SyncMaster, Samtron - Monitor brand (Being Phased out for ToC Monitors)
• SpinPoint - PC hard disk drive brand
• Hauzen - Premium home appliances brand
• Zipel - Home refrigerator brand
• PAVV -Premium TV, home theater brand
• VLUU, Kenox - Digital camera brand
• Yepp - MP3 player brand
• Mobile WiMAX - Telecommunications equipment
• COMBO - Optical disc drives
• BEAN POLE, FUBU - Apparel
• UNIERP - Solution
• RAEMIAN - Construction
• Staron, Starex- Plastic chemical resin (Starex) and solid surface materials (Staron)
• THE SHILLA - Hotel
• S1 - security
• Everland, Caribbean Bay - Theme park
• Zaigen - Samsung computer support centre
• MagicBright - LCD display technology brand
• Magic Tune - Mouse operated OSD panel
• Magic Rotation - Image is automatically rotated by pivoting the monitor
• Magic Clear - Providing Vivid color and crystal clear image
• Ultra Edition - Slim Mobile Phone brand
• Pleomax - PC peripheral and battery brand
• CLP - Laser printer brand
• MyMy - Cassette player brand
• Nexus - MP3 player and XM satellite radio
• Touch of Color - Adds style to monitor/TV's with a rose red hue inside a glass-like frame.

[edit] See also

• Consumer electronics in South Korea
• Manufacturing industries of South Korea
• List of Korean companies
• List of Korea-related topics
• Samsung Lee Kun Hee Scholarship Foundation
• Seocho Samsung Town

[edit] Notes and references

[edit] External links

• Samsung Korean website
• Samsung global website
• Samsung Advanced Institute of Technology
• Yahoo! - Samsung Group Company Profile
• Show Jumping Nations Cup Super League
• Samsung Camera

v • d • e Chaebol Top 10 Samsung Group • Hyundai Kia Automotive Group • SK Group • LG Group • POSCO • Lotte • Hyundai Heavy Industries • GS Group • Kumho Asiana Group • Hanjin Others Aju Group • Byuck San • CJ Group • Daelim Group • Daesang Group • Daewoo • Dongbu Group • Dongkuk Group • Dongwon Group • Doosan Group • Eugene Group • Haitai • Halla • Hana Financial Group • Hansol • Hanwha • Hyosung • Isu Group • Jinro • KB Group • KCC Chemical • Kiswel Group • Kolon • Kyobo Life • KT Group • Kyobo • LS Group • Nong Shim Group • Orion • Shinhan Financial Group • Shinsegae Group • SsangYong Group • STX Corporation • Taekwang Heungkook Group • Taeyoung • Woongjin Group • Woori Financial Group • YTN Group See also Economy of South Korea