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Swiss International Air Lines

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Swiss International Air Lines
IATA
LX
ICAO
SWR
Callsign
SWISS
Founded 2002[1]
Hubs Zürich Airport
Focus cities Geneva Cointrin International Airport,
EuroAirport Basel-Mulhouse-Freiburg
Frequent flyer program Miles & More
Member lounge Swiss Lounge
Alliance Star Alliance
Fleet size 78 (+44 orders)
Destinations 76
Parent company Deutsche Lufthansa AG
Company slogan Swiss made.
Headquarters Basel, Switzerland
Key people Dr. Christoph Franz (President and CEO)
Website: http://www.swiss.com

Swiss International Air Lines AG (short: Swiss) is the principal airline of Switzerland operating scheduled services in Europe and to North America, South America, Africa and Asia. Its main hub is Zürich Airport (ZRH). Swiss is a subsidiary of the German airline Lufthansa. It is headquartered in Basel.[2]

The airline uses the IATA Code LX that it inherited from the Swiss regional airline Crossair (Swissair's code was SR). The ICAO code is SWR, inherited from Swissair (Crossair's was CRX), in order to keep international traffic rights.

Contents

[edit] History

[edit] Beginnings

The airline was formed after the 2002 bankruptcy of Swissair, Switzerland's former flag carrier. The new airline's losses totaled $1.6 billion from startup until 2005. Swissair's biggest creditors, Credit Suisse and UBS, sold part of Swissair's assets to Crossair, the regional counterpart to the transatlantic Swissair (both Swissair and Crossair were under the same holding company, called SAirGroup). Crossair later changed its name to Swiss, and the new national airline started its operations officially on 31 March 2002. The airline was first owned by institutional investors (61.3%), Swiss Confederation (20.3%), cantons and communities (12.2%) and others (6.2%). Swiss also owns subsidiary companies Swiss Sun (100%) and Crossair Europe (99.9%). It has a total of 7359 employees.[3]

Swiss International Air Lines, or "Swiss", was founded from the remains of Crossair. Crossair had 40% of its income come from the defunct Swissair. The first year was plagued with loss and the Swiss government gave the airline the then-equivalent of $1.5 billion, which was used up within two years.

According to Marcel Biedermann, the managing director intercontinental markets for Swiss, said there were three possibilities: stay independent as a niche carrier, shrink to an unrecognisable level, or attach onto another airline group. The last choice was taken. Swiss talked to Air France-KLM, British Airways, and Lufthansa. However, Swiss was tied up with debt and an uncertain future, and seemed to be an unattractive investment. After merging with KLM, Air France said they were too busy to deal with Swiss joining them. Lufthansa wanted to take over, but the Swiss people did not want that. British Airways was open, and Oneworld partners thought Zürich Airport would be a viable alternative hub for London Heathrow.

After almost a year of disputes, Swiss was finally accepted into the Oneworld airline alliance, after having been blocked by British Airways, which competes with Swiss on many long-haul routes. On 3 June 2004, Swiss announced its decision not to join Oneworld because they did not want to integrate their current frequent flyer program into British Airways' Executive Club. Furthermore, Swiss thought the relationship was one sided, where British Airways sapped out the benefits of the airline, but they would get no return.

[edit] Bouncing back

Airbus A340-300 at Zürich Airport. Photograph taken in 2005, before SWISS joined Star Alliance

The airline annually halved its losses, and in 2006 received a net profit of $220 million. The net profit for 2007 was $570 million. Biedermann stated in the March 2008 edition of "Airways", that "this was the beginning of getting our house back in order." He said that help was needed and looked up to Lufthansa as a comparison, so their coming together was natural, even with their differences. Even with the smaller network, Swiss carries the same number of passengers as they did in 2002.

On 22 March 2005, Lufthansa confirmed its plan to take over Swiss, starting with a minority stake (11%) of a new company set up to hold Swiss shares called Air Trust. The takeover was completed on the 1st of July 2007 and the Swiss operations were gradually integrated with Lufthansa's from late 2005. Swiss joined the Star Alliance on 1 April2006, when it also became a member of Lufthansa's Miles and More frequent flyer program.

The airline has set up a regional airline subsidiary called Swiss European Air Lines. This carrier has its own air operator's certificate and operates a non-Airbus fleet. The two independently operating divisions Swiss AviationTraining and Swiss WorldCargo (belly capacity of passenger planes) are also owned by Swiss.

In 2008 Swiss International Air Lines acquired Edelweiss Air[4] [5] and Servair[6] - now Swiss Private Aviation.

The Swiss brand still retains a high respect with travellers, as can be seen by the company coming top of the upmarket Condé Nast Traveller readers' survey[7] for short haul flights in 2008.

[edit] Lufthansa takeover

Following Lufthansa's takeover, the regional fleet was changed from Crossair's Embraer ERJs and Saabs to Avro RJs (also known as BAe 146), which are flown by a wholly-owned subsidiary, Swiss European Air Lines. The rest of the fleet, apart from the regional jets, was also rationalised and is now all Airbus.

The airline reconstruction also caused Swiss to renegotiate their supplier contracts, which include ground handling, maintenance, food service, and labour.

The shareholders of Swiss received a performance-based option for their shares. Payment will be in 2008, and the amount will depend on how well Lufthansa's shares compare with competitors' shares. Lufthansa continues to maintain Swiss as a separate brand.

[edit] Subsidiaries

The following companies are part of the Swiss International Air Lines Group:

[edit] Destinations

[edit] New routes and added frequencies

  • Zürich – Oslo – from 19th of June 2009 with Airbus A319.
  • Zürich – Shanghai – Will be a daily service operated by Airbus A340 aircraft, the service was temporarily routed via Beijing for Olympics in 2008 from 28 July to 28 August.

The airline announced a major expansion at EuroAirport Basel-Mulhouse-Freiburg in an attempt to win back market share from budget airlines using the airport.

Swiss International Airlines stopped flying to Singapore on LX182 / LX183 at the end of April 2009 and all services between Singapore and Zürich will be operated by Star Alliance partner Singapore Airlines [8].

[edit] Code Share Partners

[edit] Fleet

The Swiss International Air Lines fleet consists of the following aircraft as of February 2009:[2]

Swiss International Air Lines Fleet
Aircraft Total Order Passengers
(First/Business/Economy)
Destinations Notes
Airbus A319-112 7 0 126* Domestic/International Short-Medium Haul
Airbus A320-214 20 2 168* Domestic/International Short-Medium Haul Deliveries: 2011 (2)
Airbus A321-111 6 0 200* Domestic/International Short-Medium Haul
Airbus A330-223 9 0 196 (12/42/142)
230 (-/48/182)
229 (-/42/187)
International Medium-Long Haul
Airbus A330-343X 2 9 236 (8/45/183) Africa, Asia, North America Replacing: Airbus A330-223
Entry into service: April 20, 2009
Deliveries: 2009-2011
Factory-installed new Business and First Class seats
Airbus A340-313X 15 0 228 (8/48/172) Africa, Asia, North America, South America
Avro RJ100 "Jumbolino" 20 0 97* Domestic/International short haul Operated by Swiss European Air Lines
To be phased out by 2015 and replaced by Bombardier CS100
Bombardier CS100 0 30 115 Domestic/International Short Haul Launch Customer
Entry into service: 2014
Replace: Avro RJ100 "Jumbolino"

* Airbus A320 family and RJ-100 aircraft feature variable size cabins. The middle of 3 seats are kept free in Business Class. The RJ100 is equipped with all business seats, but only half the cabin has the legroom of business class.

The average age of the Swiss International Air Lines fleet is 10.5 years (2009) The aircraft fleet is to be renamed after local towns and cities over the next two years. The names will be featured on the aircraft fuselage, with cabin interiors showing the coat of arms of the town or city. The latest fleet addition, an Airbus A330, is the first to follow this scheme, as Berne. [9]

Six Airbus A340 aircraft are to be added to the fleet. The first of which is an ex-Air Canada plane[3]. Three more ex-Air Canada A340s are to be added along with two ex-Austrian Airlines to increase frequencies on existing routes and to launch new routes for summer 2008.

Two Airbus A330 aircraft are also being added to the fleet. The first one will replace an Airbus A300-600 in November 2006 which was leased from Hapag-Lloyd, and the second in mid-December 2006, both to increase route frequencies.

The short haul fleet is also expected to expand with plans confirmed in September 2006 to add two Airbus A321 and one Airbus A320 aircraft. [9] To avail the market chances, Swiss added 2 additional Airbus A320 aircraft to their fleet earlier than planned. The aircraft were added in autumn 2007 and were not new-build aircraft, but rather former Swissair aircraft that were leased out for six years.

In addition to Swiss' own fleet a number of codeshare agreements are in effect. These include 3 Fokker 100 aircraft operated by Swiss airline Helvetic Airways, two Fokker 100 operated by Lufthansa Regional partner Contact Air, one BAe 146-300 operated by British airline Flightline (UK), and one Saab 2000 operated by Swiss regional airline Darwin Airline. These aircraft operate from Zürich on routes to Birmingham, Manchester, Prague, Brussels, and Lugano.

On 20 September 2007, Lufthansa confirmed an order for 41 aircraft. [10] Two of the ordered A320 and the 9 orders for A330 aircraft are intended for Swiss.

One MD-11 aircraft formerly used by Swiss had the Chinese character Ruì (瑞), from the Chinese translation of Switzerland, Ruìshì (瑞士), on the tail fin instead of the cross. It came from the former Swissair subsidiary Swissair Asia, which was formed to allow for Swissair to serve the Republic of China and the People's Republic of China.[11][verification needed]

[edit] References

  1. ^ http://www.staralliance.com/en/meta/airlines/LX.html
  2. ^ "Facts and figures." Swiss International Air Lines. Retrieved on 13 June 2009.
  3. ^ "Swiss - Facts & Figures". http://www.swiss.com/web/EN/about_swiss/company/Pages/facts_figures.aspx. Retrieved on 2008-07-13. 
  4. ^ http://www.swiss.com/web/EN/about_swiss/media/press_releases/2008/Pages/pr_20080208.aspx Official press release be Swiss International Airlines "Kuoni and SWISS enter into strategic partnership"
  5. ^ http://www.swiss.com/web/EN/about_swiss/media/press_releases/2008/Pages/pr_20080417.aspx Official press release be Swiss International Airlines "WEKO approves the acquisition of Edelweiss Air by SWISS"
  6. ^ http://www.swiss.com/web/EN/about_swiss/media/press_releases/2008/Pages/pr_20080718.aspx Official press release be Swiss International Airlines "SWISS acquires Servair to operate as Swiss Private Aviation"
  7. ^ http://cntraveller.com/ReadersAwards/2008/Airlines/
  8. ^ http://www.tagesanzeiger.ch/leben/reisen/Swiss-nicht-mehr-nach-Singapur/story/29465914
  9. ^ a b Airliner World January 2007
  10. ^ "Lufthansa to order 41 Airbuses including nine A330s for Swiss" Flight Global, 20/09/07
  11. ^ [1]

[edit] Further reading

  • Donohue, Ken. "Swiss continues a proud tradition." Airways Magazine: A Global Review of Commercial Flight. March 2008: 22-23, 25, 28.

[edit] External links

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